Facebook pop-ups to escalate feud with Apple

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However, by sending reminders to users, Facebook's billions of users were forced to be directly involved in the company's and Apple's complicated public struggle with changes to privacy settings.

Facebook chose to create the notifications, citing how the upcoming privacy alerts on iOS 14 say nothing about the benefits of personalized ads. Of course, users will have the choice to deny the request, or choose to accept it if they want Facebook to collect their data across apps and websites.

Facebook is now testing the pop-up on select users but is expected to roll out the message to all users ahead of Apple's update in the early Spring. Apple is looking to change this, with its upcoming iOS 14.5 release which will reportedly enable dual SIM 5G connectivity globally.

"We disagree with Apple's approach, but will be showing their prompt to ensure stability for the businesses and people who use our services", said a Facebook spokesman on Monday. "The Apple prompt also provides no context about the benefits of personalized ads".

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Moffat's socially awkward Zuckerberg chimed in with a dud: "Fundamentally, Facebook still works. Simpson - sporting an ankle monitor.

The pop-up tells users that allowing trackers will mean they "get ads that are more personalised" and "support business that rely on ads to reach customers".

And users will be prompted to put in their Apple Watch passcode every few hours in order to use the device to unlock an iPhone.

Notably, Facebook's message will appear before Apple's own notification, thereby allowing the social media company to set the tone of the conversation. "If a business is built on misleading users, on data exploitation, on choices that are not choices at all, it does not deserve our praise".

"At a moment of rampant disinformation and conspiracy theories juiced by algorithms, we can no longer turn a blind eye to a theory of technology that says all engagement is good engagement - the longer the better - and all with the goal of collecting as much data as possible", Cook said.

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