Budweiser, Coke, Pepsi sitting out Super Bowl ads this year


According to the press release, Budweiser will donate a percentage of its airtime to the Ad Council, as well as the COVID Collaborative's Vaccine Education Initiative, "one of the largest public health communications campaigns in history, with additional campaigns throughout 2021 to continue vaccine adoption efforts".

Anheuser- Busch has definitely lead the pack with their commercials over the years. This will be the first time since 1983 that Budweiser isn't advertised during the Super Bowl. Michelob Ultra is the fastest-growing beer in the business and now ranks only behind Bud Light for top-of-the-heap honors, according to IRI data. A commercial during the 2021 Super Bowl costs approximately $5.5 million, CNBC has reported. And they've been doing it for 37 years. The company made a decision to use the marketing funds for awareness and access to the COVID-19 vaccine instead.

Instead of advertising during the game, the Anheuser Busch InBev brand will create a 30-second film called "Bigger Picture", narrated by actress and activist Rashida Jones, pledging support for vaccine awareness so we can "see our Buds again". "Together, let's turn our strength into hope". Ad space for last year's Super Bowl LIV was sold out by November 2019.

Super Bowl viewers who care more about the commercials than the game itself might be surprised when a staple of the event is missing this year. USA consumers who are at least 21 years old a free beer when they visit ABeerOnBud.com between January 25 and February 7.

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Pepsi and Coca-Cola were among the first food brands to announce they were not running TV ads during the Super Bowl. Earlier this month, both Coca-Cola and PepsiCo said they would not be airing Super Bowl commercials, reported CNBC.

EMarketer also reported that companies are "carefully considering the financial costs associated" with a pricey Super Bowl ad because some are anxious the game might have smaller ratings compared to previous years because the pandemic is preventing people from holding viewing parties. This year will be Pepsi's 10th year in a row being a sponsor of the half-time show. (It will be advertising Mountain Dew and Frito-Lay products). "We'll be toasting to our fellow brands with an ice-cold Coke from the sidelines".

A spokesperson for Coca-Cola told CNBC earlier this month that the company's decision to forgo a Super Bowl commercial was "a hard choice" but that they are "investing in the right resources during these unprecedented times".