Apple announces new privacy notifications will roll out in ‘early spring’

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The new privacy policy has faced sharp criticism from major digital advertising firms including Facebook, which claims it will negatively affect business.

But the company predicted uncertainty for 2021 and said its revenue in the latter half of the year could face significant pressure. Facebook forecast that Apple's update of its iPhone operating system to iOS 14 could start biting into revenues as early as the end of the first quarter.

The fourth-quarter results validated the company's focus on making it easier for retailers to sell products to Facebook users, who frequently were stuck at home previous year during the COVID-19 pandemic.

Facebook also highlighted two broad economic trends that it says it has benefited from during the pandemic: The "ongoing shift toward online commerce" and "the shift in consumer demand toward products and away from services". Wall Street analysts had predicted EPS of $3.22 and revenue of $26.4 billon.

More than 600 million of Facebook's approximately 2.6 billion monthly users take part in groups, according to Mr Zuckerberg.

Facebook boss Mark Zuckerberg said on an earnings call this week that the change would hurt its revenue.

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It's expected that returning citizens will be the only persons allowed to enter the USA from restricted countries. Inslee's office didn't immediately return a request for comment Thursday.

While financially strong, Facebook has faced criticism about misinformation and calls for violence on its platforms tied to the USA presidential election, including the storming of the Capitol on January 6.

Facebook's stance was never meant to mean "that politicians can say whatever they like", Mr Clegg said. Apple, he said, "has every incentive" to use its own mobile platform to interfere with how rival apps work. The company first announced at WWDC in June that app developers would have to ask users for permission in order to track and share their IDFA identifier for cross-property ad targeting purposes. That puts the feature on course to come out after a more than six-month delay aimed at placating Facebook and other digital services that depend on such data surveillance to help sell ads.

Apple says: "On average, apps include six "trackers" from other companies, which have the sole objective of collecting and tracking people and their personal information".

The social network, which is facing USA antitrust lawsuits from both the Federal Trade Commission and dozens of states, accuses Apple of behaving anticompetitively.

The social media giant will no longer recommend politics-themed groups to users, Facebook chief Mark Zuckerberg said Wednesday (Jan 27), making permanent a measure put in place during the combative United States election won by President Joe Biden. "So when it comes to what matters most, protecting people's messages, I think that WhatsApp is clearly superior".

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