"Now that 44% of small businesses are turning to personalized ads to adapt to the outbreak of COVID-19, this update will be especially hurtful to small businesses in already challenging times".
"Some companies that would prefer [app tracking transparency] is never implemented have said that this policy uniquely burdens small businesses by restricting advertising options, but in fact, the current data arms race primarily benefits big businesses with big data sets", Horvath noted in November.
"We're standing up to Apple for small businesses everywhere", reads the headline of an ad inside the New York Times, the Washington Post, and the Wall Street Journal on Wednesday.
COVID-19 vaccine's protection against virus outweighs potential allergy risk, expert says
Then, on Tuesday, more shipments of vaccines will be sent to 425 different areas, then 66 areas on Wednesday. The agreement for an additional 100 million doses takes the total bought by the U.S.to 200 million.
Apple officially launched iOS 14.3 Monday, and with it came an update to the App Store that promises to forever change the way you look at your downloads. Apple has denied that it is making the changes for business reasons. Apple had hit back saying, "When invasive tracking is your business model, you tend not to welcome transparency and customer choice". Two months later, Facebook warned in a blog post that the change would "hurt many of our developers and publishers at an already hard time".
Another major change that arrives with iOS 14.3 is support for Apple's fresh-out-of-the-oven AirPods Max noise-canceling headphones.
Facebook and other companies, which earn revenue from advertisement sales, had said the feature will hurt developers. That surveillance is now done automatically by many apps, and would force people to go to the time and trouble to block the tracking in the settings of each app. Apple says it will oust apps from its stores if they try to bypass the new anti-tracking rule when it becomes effective next year.
Digital advertising firms expect here most users will decline to grant that permission.