While Kardashian West tweeted how touched she and her family were by being able to see and hear from the lifelike image of the late Robert Kardashian, the use of such technology to resurrect some famous folks has been a sore spot.
For the past few days, Kim Kardashian West has been mercilessly dragged on social media, after she shared photos of herself hugging her sisters, throwing peace signs next to friends, and downing champagne while celebrating her 40th birthday on a private island in Tahiti.
She described the hologram as "so lifelike" and "a special surprise from heaven". "We watched it over and over, filled with emotion". "I watch over you, and your sisters and brother, and the kids every day, "he says, before singing and reminding Kim of the song they'd sing together while driving to school. And I am with you every step of the way".
The hologram showers Kim with reassuring words and compliments, including this: "You married the most, most, most, most, most genius man in the whole world - Kanye West".
The hologram closes its message, saying, "Keep doing what you're doing, Kimberly, you are a attractive soul".
The vid has the hologram talking about how proud he was of his daughter, Kim's accomplishments in life as well as all her other aspirations, such as her desire to follow in his footsteps and become a lawyer as well.
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From beyond the grave, he goes on to tell his daughter: "The most attractive thing that I have witnessed is watching you grow your family".
It concluded: "You are the most, most, most, most wonderful mother to your four lovely children, and they are flawless".
He concluded: "Keep doing what you're doing Kimberly".
It is not clear what kind of technology was used.
In 2012, some fans were a little freaked out by the late rapper Tupac "performing" at Coachella as a hologram.
Of course, the ghost hologram birthday present probably won't become a new fad.
A hologram of Whitney Houston toured the United Kingdom earlier this year, but the experience received poor reviews.