In a move that was always going to spark a reaction, 2K has added unskippable ads to its latest National Basketball Association title.
Just a few months ago, 2K Games was embroiled in another controversy when it announced that National Basketball Association 2K21 would cost $70 on PlayStation 5 and Xbox Series X/S, a $10 hike from the current industry standard of $60 for a video game.
Just recently, an ad for the Oculus Quest 2 VR device appeared before an episode of "NBA 2KTV", as first reported by Stevivor. Players have to sit back and let a full ad play out before they can edit their lineups or move on.
2K has not made any statements in regards to the backlash so far.
Sony Interactive Entertainment released this week's "Deal of the Week" on PlayStation Store, which is discounting one of the most popular PS4 games in 2020.
IMF MD: Global economic growth expected to fall to -4.4% in 2020
This support, Gopinath explained, could be in terms of concessionary financing, aid and debt relief and restructuring. The IMF released its latest World Economic Outlook this week, predicting global GDP will contract by 4.4% in 2020.
Comments on the YouTube video shared by Stevivor also reflected fans' anger. "Please don't buy these POS games every year!" "And I don't even have time to play games anymore".
EA also attempted a similar trick with commercials in UFC 4, which were swiftly removed following less than complimentary feedback from players. This caused developers EA Sports to pull the ads from the game.
We're all used to playing a free mobile game and getting a pop-up advert here and there aren't we?
This has been alerted by some North American users and media, who find that both on Xbox One and on Playstation 4 there is advertising that, until the player can not press the continue button, they can not skip it. They even have the video to show it, which can be viewed below.
People today are becoming more and more engaged to gaming, especially with the ongoing coronavirus crisis.