Here’s why these companies are blaming Apple for crushing innovation

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"Apple's [in-app purchases system] forces consumers to pay higher prices by inserting Apple between app developers and their users, leading to customer confusion and dissatisfaction that has far-reaching implications for our businesses", Match Group senior vice president Mark Buse notes.

Visit Business Insider's homepage for more stories. The CAF cites a CNBC article that reports Apple made $US15 ($21) billion in revenue in 2019 just from its 30% commission, arguing that it takes too much money from app developers.

The coalition also called for app store operators not to favor their own apps on their platforms and to let users change default app preferences. Spotify is also in an antitrust battle against Apple in Europe. "Tile joins the Coalition for App Fairness to level the playing field so developers can innovate in a fair marketplace and so consumers can benefit from true competition". This is especially unfair when this tax is imposed on apps competing directly with similar apps sold by Apple.

Coalition for App Fairness is advocating for legal changes to change the way Apple (NASDAQ: AAPL) does business for its app store.

Each of these developers has tangled with Apple individually over its in-app payment policy.

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Spotify filed an official complaint with the European Union in 2019, alleging that as Apple had launched its own music-streaming service Apple Music this allowed it to artificially inflate prices while entering the market. Numerous member companies are already individually battling against Apple's App Store policies. And, as a result, frustrations have boiled over with formal complaints to regulators and lawsuits. According to Apple's App Store guidelines, this is a big no-no because it completely bypasses Apple's in-app payment system, which means Apple doesn't get a 30% cut of the transactions.

The members have also issued individual statements, which are available on the group's website and, perhaps mostly importantly, they've launched a mechanism to recruit new members.

"The gatekeeper platforms that operate these app stores must not abuse the control they enjoy and must adhere to oversight to ensure their behaviours promote a competitive market and provide consumers with equitable choice", the coalition told The Journal.

Since 2016, the Apple Video Partner Program has enabled premium subscription video providers to participate in a new TV watching experience on the Apple TV app, helping customers discover the world's best premium video content in one app, across all their devices.

In its manifesto, the Coalition for App Fairness highlights several issues pertaining to the Apple App Store.

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