These dates are for Prime members in the US, UK, UAE, Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Canada, Belgium, Austria, Australia, and - participating for the first time this year - Turkey and Brazil, Amazon said. Reports then surfaced of Amazon's decision to push Prime Day back due in part to the strain that the pandemic placed on its warehouses - customers started to rely heavily on online shopping for essential goods as quarantine orders forced many to stay away from brick-and-mortar stores.
Though Amazon Prime Day may be just around the corner, you don't have to wait until October 13 to start saving. You can sign up for a 30-day free trial now and shop Prime Day deals.
Amazon Prime subscription costs £7.99 per month, or £79 per year, for United Kingdom customers.
Kindle Unlimited: New customers to Kindle Unlimited save 50% off a 6-month subscription.
What is Amazon Prime Day?Amazon slashes prices on its most-popular products and devices, while offering "flash sales" throughout the day.
NHS coronavirus contact tracing app goes live in England and Wales
Some 160,000 businesses have already downloaded QR codes for use in their facilities. Numerous issues were fixed over the first day of its rollout, on 24 September.
Members can shop over 1 million deals and top products for the holiday season, including toys, televisions, electronics, fashion, beauty, kitchen, home and Amazon devices.
© Courtesy of Getty Images Spend $10 with select small businesses, get $10 to spend on Prime Day. We'll be keeping an eye on all of the retailers this Prime Day, and we'll park all the best gaming chair deals right here.
In an attempt to give a boost to struggling small businesses, Amazon has also launched a new £10 promotional voucher.
"In the midst of an unprecedented year, we're committed to making this the most successful Prime Day ever for our small businesses and excited for Prime members worldwide to discover new ways to support local entrepreneurs and save big on everything they need and love", said Jeff Wilke, CEO of Amazon's worldwide consumer business. Amazon intends to enable "hundreds of thousands of smaller companies to sustain and even grow their sales despite the COVID-19 crisis and beyond".
Amazon's stock, which has surged about 70% this year, was up about 2.3% at $3,165.04 in afternoon trade on Monday.