A survey from the World Federation of Advertisers suggests that others are likely to follow suit, and that other platforms such as Twitter and Snapchat may also be included.
The boycott is also spreading outside the US. Another major brand, Pepsi, is reportedly weighing a similar move, following Starbucks, Coca-Cola, Unilever and dozens of other brands shifting their ad dollars away from Facebook. "We will pause advertising on all social media platforms while we continue discussions internally, with our media partners and with civil rights organizations in the effort to stop the spread of hate speech".
In the wake of protests across the United States over racial injustice and police brutality, many major corporations have taken actions against social media platforms like Facebook for not doing enough to stop hate speech.
A Honda Europe spokesman added that the decision was "in alignment with our company's values, which are grounded in human respect".
Ford spokesman Said Deep told NPR on Monday that it is "actively engaged" with initiatives led by the Association of National Advertisers to increase "accountability, transparency and trusted measurement to clean up the digital and social media ecosystem". "In all candour", he said, " it feels like a turning point".
The statement added that investments the company made in AI allows it to find almost 90% of hate speech and take action before users report it, noting that a European Union report "found Facebook assessed more hate speech reports in 24 hours than Twitter and YouTube".
The Seattle-based coffee giant is one of * a href="https://docs.google.com/spreadsheets/u/1/d/1VSGhDwXm18yFf2BVCz0QJYFjCHrPhDuO-m5rCo0zoqI/htmlview?pru=AAABcyS0LO8*P-8ZxSqss3gQoUQhkW3vRw" *more than 100 companies that are halting their advertising spending on Facebook, though Starbucks isn't joining the Stop Hate for Profit campaign behind the boycott, according to CNBC.
More than 160 companies have thrown their weight behind it so far.
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Facebook has tightened its policies around hate speech and misinformation amid a growing advertising boycott from some of the world's biggest brands.
Free Press and Common Sense, along with USA civil rights groups Color of Change and the Anti-Defamation League, launched the campaign following the death of George Floyd. Last month, President Trump launched his own attack against the vital legal shield, which makes internet businesses possible and also undergirds the modern social internet as we know it.
Mr Zuckerberg has been more reticent to put limits on online discourse, notably controversial posts by President Donald Trump, saying that he does not want Facebook to be an arbiter of what is true.
"We have no tolerance on our platform for hate speech". In response it has said it will start to label potentially harmful posts. "The way that we define real-world harm is if it's going to create imminent risk to people".
Mr Hatch said: "The debates that we see around these topics are extremely challenging and can be very, very wide-ranging". And that in turn will depend on how successful they are in using other media during such a suspension, and whether, given their intense concern about safeguarding their brands, significant numbers of consumers actually begin to show a shift in sentiment or behavior toward Facebook and the other dominant platforms.
Now, after beginning a review three weeks ago, CEO Mark Zuckerberg outlined changes in time for the November presidential elections. "Why should Facebook's users do something which a $500bn corporation refuses to do?"
The liquor giant spent $94.9 million on Facebook advertising in the US alone in 2019, according to estimates by analytics platform Pathmatics.