Even Tenet Has Finally Given in on Pandemic Movie Release Changes

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"Our goals throughout this process have been to ensure the highest odds of success for our films while also being ready to support our theater partners with new content as soon as they could safely reopen", Toby Emmerich, chairman of Warner Bros.

Mr Emmerich said that a release date would be shared "imminently". There may even be staggered release dates within the U.S., starting in select cities where officials have deemed it enough safe to allow theaters to reopen.

Tenet was expected to be the first big-budget Hollywood film to be released in USA cinemas during the summer. Part of China's new coronavirus (COVID-19) health and safety measures as the country reopens movie theaters is that films playing at the theaters can't run more than two hours. It's a hard dilemma for Warner Bros: forego a theatrical release in China and lose out on a major worldwide market, or risk displeasing their star filmmaker by cutting the film for China's theaters?

And in many major United States markets, like NY and Los Angeles, theaters are not going to fully reopen any time soon.

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As far as The Conjuring 3, aka The Conjuring: The Devil Made Me Do It, the third installment has been moved back from September 11, 2020 to June 4, 2021.

President and CEO of Cineplex, Ellis Jacob, says that his company's business will ramp up over the summer as big blockbuster films arrive in August, and hopes that their commitment to reopening safely will restore the trust of movie-goers. Warner Bros. remains hopeful that Tenet will still be launched in 2020, however a brand-new date has yet to be announced which could pushed it back to 2021 release. He also directed the three films in the so-called Dark Knight trilogy - Batman Begins, The Dark Knight and The Dark Knight Rises. It may be a much different rollout, with the film opening in staggered global release. Warner Bros. reportedly needs 80% of movie theaters open around the world in order to make back the greatest possible on their reported $200 million-plus investment in Tenet, and China is one of the biggest global markets, if Tenet were to open globally before opening domestically.

But the surge of the virus across much of the US has upended the industry's aims for even a late-August return.

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