"Under West's creative direction, the YEEZY design studio will develop the new line to deliver modern, elevated basics for men, women and kids at accessible price points, with the creative process just getting underway", the release detailed.
The retailer said the Yeezy Gap line will debut in 2021.
Understandably, Gap is facing criticism for abandoning a Black-owned brand for budget reasons and instead clout-chasing an expensive multi-year deal with Kanye. Reeling from an "identity crisis" and slowed sales made worse by the pandemic, the famous brand has had to close over three hundred stores in recent years, so this prolific collaboration couldn't have come at a better time.Читайте также: County Public Health Lab increases daily COVID-19 testing capacity to 300
As a teen, West worked at a Gap store in the Chicago area.
Kim Kardashian and Kanye live in a £16million ($20million) property in Hidden Hills, Los Angeles, with their four children - and it features minimalistic décor throughout.
Gap agreed to a 10-year deal starting this month, according to the New York Times, with the option to renew after five years. If you love them too and decide to purchase through the links below, we may receive a commission.
While the Yeezy x GAP partnership was big news this morning, it also came with quite a few memes from the Twitter crowd. Then, in 2015, during an interview with Style.com, Ye said, "One of my dreams was to be the head creative director of The Gap. From working at the Gap to this partnership is so inspiring #WestDayEver".При любом использовании материалов сайта и дочерних проектов, гиперссылка на обязательна.
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