"What the world needs now is love....my heart breaks for my friends in the black community.... and for everything going on in our country". The "Blackout Tuesday" campaign, and related efforts such as #TheShowMustBePaused, are meant to "intentionally disrupt the work week", as music executives Brianna Agyemang and Jamila Thomas wrote in a statement explaining their vision for the day.
A number of widely shared posts encouraged social media users not to turn the moment into one of virtuous self-promotion - but instead use platforms to promote and uplift black community members instead.
Apple Music's full-page take over. People have been protesting against the police brutality, racial discrimination and all other heinous crimes that led to the loss of lives like that of Floyd, Ahmaud Arbery, Breonna Taylor and many other victims. We have technology that detects rapidly increasing activity on Instagram to help combat spam.
A work stoppage campaign started by the music industry in solidarity with anti-racism protests has bloomed into a social media phenomenon featuring posts of black squares accompanied by somber messages and campaign hashtags. "I am more determined to fight for justice than any fight my would-be oppressors may have", Jay-Z said.
But while the movement began within the music industry, specifically, it quickly gained traction and is now being observed by people in all industries and from all facets of life. We don't need to slow it down by posting nothing. We use the hashtag to keep people updated.
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However, Facebook joined Twitter in criticising Trump's executive order on "preventing online censorship" issued on Thursday. He said "unlike Twitter" Facebook does not have a policy of putting warnings in front of posts that may incite violence.
As a result, social media users have been posting black squares on their pages in order to express solidarity, mute everyday social media posts and bring awareness to this timely issue.
"I HAVE to speak up today", tweeted Bernice King, daughter of the Rev. Martin Luther King Jr. and CEO of the King Center.
"If you are participating in this, don't use the tag #BlackLivesMatter", actor and comedian Kumail Nanjiani tweeted. The King of the South said this day would ultimately allow people's money hurt companies' pockets and show it's time for blacks to stop getting negatively targeted.
As much as these expressions of support are absolutely welcome, Apple, like many tech companies, has had trouble implementing its commitment to diversity in its United States workforce, particularly in leadership roles. "We need a radical revolution of values, a redistribution of wealth, deconstruction of unjust systems, new and more humane ideas, the creation of the Beloved Community".