YouTube working on "Shorts" to take on TikTok

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According to a report from The Information quoting internal sources, YouTube is working on a new feature called "Shorts" that offers similar functionalities of TikTok.

Shorts will make its way to the YouTube app later this year, but there is no concrete timeline for its debut as of now. Shorts will be available as a feature inside the YouTube app and include a feed of brief videos, similar to TikTok.

TikTok is owned by Chinese tech giant ByteDance, which acquired popular short video platform Musical.ly shortly after launching TikTok outside of mainland China. With its 2 billion active users and a massive catalog of licensed music, which may be available for users to add to their Stories, it only makes sense for YouTube to go for it.

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This greatly contributed to the growth in popularity of TikTok worldwide after the two platforms were merged in August 2018.

US-based companies and startups have made several attempts at their own apps to take on TikTok, but none have been able to reach the level of popularity that TikTok has achieved and is continuing on which to build. Triller, advertised as a music-discovery app, is banking on partnerships with major music labels to rival TikTok. Shorts is expected to be rolled out before the end of the year.

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