That suggests at least some people are mistakenly linking the Corona brand with the coronavirus despite the alcoholic beverage having absolutely no connection to the virus. Could one imagine walking into a bar and saying, 'Hey, can I have a Corona?' or 'pass me A Corona?' While the brand has claimed that consumers understand there's no linkage between the virus and the beer company, this is a disaster for the Corona brand. Of course, those who aren't able to differentiate the two began inquiring about whether it was Corona beer that was actually the cause of the virus.
The phrase "38% of Americans" was trending Friday on Twitter following a survey showing that proportion of beer drinkers "would not buy Corona under any circumstances now".
Market research firm YouGov in February reported that Corona beer's buzz score-a net score based on whether US adults have heard anything negative or positive about the brand-has fallen from 75 at the beginning of January to 51 as of late February.
The firm also reported that only 4 percent of people who usually drink Corona would stop drinking the beer entirely, but 14 percent said they would stop drinking the beer in a public setting.
Speaking to CNN, a spokesman said Corona sales "remain very strong" and that the company appreciates "the continuing support from our fans".
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She added that customers "understand there is no link between the virus and our business". "Our advertising with Corona is consistent with the campaign we have been running for the last 30 years and is based off strong consumer sentiment". Corona's sales are heavily dependent on the U.S. market according to the brand's public statement.
Other people noted the far-reaching implications of such drastic misinformation about a virus.
The survey spoke to approximately 700 Americans beer drinkers and found that one-third of them refused to buy the beer. "It's time to invest in education", another person tweeted.
CNN reports a new survey conducted by 5W Public Relations found 38 percent of beer drinkers won't buy Corona "under any circumstances" because of the virus that's infected more than 83,000 people in 60 countries and killed almost 3,000 people worldwide.