"We offered FOX an extension so that Roku can continue to bring a large and valuable audience to FOX but FOX declined, "the spokespserson said". Regardless of whether it has necessary, users are the ones who miss out, something particularly frustrating for football fans who had planned to stream the Super Bowl through a Roku device using the Fox Sports app. "We are delighted that we reached an agreement with Fox to distribute Fox channels on the Roku platform", a Roku spokeswoman said in an email statement.
On Friday, Roku had claimed its digital video platform could not stream apps without a deal in place. "If an agreement is not reached, we will be forced to remove Fox channels from the Roku platform because we can't distribute content without an agreement". The dispute could be a big blow to Fox prior to Sunday's match-up between the San Francisco 49ers and Kansas City Chiefs. Roku encouraged customers to continue using its system to access FOX channels through other streaming apps, including: FuboTV, SlingTV, YouTube TV and Hulu's live TV option.
As of November 2019, Roku said it had 30.5 million active accounts.
Even if Fox's apps had remained dark on Roku, the device maker's customers would still have had numerous other ways to watch the Super Bowl, which is being widely distributed for free in the U.S.
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Fox representatives did not respond to Television NewsDaily by press time.
If you're a Roku user, you may have noticed that Fox apps disappeared from the platform within the last 24 hours or so.
While the dispute was far from the first ugly PR fight over distribution agreements, the public disagreement highlighted the increased complexities of distribution deals represented by the advent of new players in the pay TV space, whether they're streaming media devices, connected TVs or MVPD services.