Streamer launches slow Netflix's growth in US


Netflix is available in over 190 countries; its standard US plan costs $13 per month.

Netflix attributes the decline in growth to "slightly elevated churn levels" in the US.

In particular, the service is "investing heavily in Korean stories", as "K-content is also popular globally", and has inked deals with South Korean media companies, JTBC and CJ ENM's Studio Dragon.

That helped it to add 8.3m worldwide customers during the final three months of 2019 - significantly beating the 7.2m expected by Wall Street.

It's only going to get tougher.

"As an example, in Q4, despite the big debut of Disney+ and the launch of Apple TV+, our viewing per membership grew both globally and in the USA on a year over year basis, consistent with recent quarters". While that sounds like a major hit to Netflix's subscriber count, analysts noted that the numbers "appeared manageable".

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Netflix shared in its latest earnings report that it added 8.8 million new subscribers (net) in the final quarter of 2019. Streaming entertainment is a global phenomenon and we're working hard to build on our early progress'.

"Including video offerings with other paid products and services creates a temporary perception of value in the minds of consumers and an opportunity for video providers to hook viewers, but, eventually, that perception changes". And now it is out that Netflix has crossed this ratio of subscribers. Netflix posted negative free cashflow of US$1.67billion for Q4, compared with negative US$1.315 billion for the same period past year. The company added 8.76 million customers in the period, compared with forecasts of 7.65 million. Netflix projects a gain of 7 million paid subscribers in the first quarter, which is short of the 7.82 million estimate. Europe and Latin America have been the company's engine in the past couple years, and continued to serve that role in the fourth quarter.

After spending years as possibly the world's leading platform, Netflix They are beginning to feel the pressure when the so-called "transmission wars" really start to heat up. The company said it was boosted by releases that including a new season of royal drama The Crown and fantasy show The Witcher (pictured). The company is also experimenting with different pricing plans in Asia.

"In the next decade, expect to use the great resources we have to do even better". Hence, it has said that viewership has increased to around 35% higher than last year's average ratio. It also reported stronger-than-expected financials, with revenue of $5.47 billion and earnings per share (EPS) of $1.30.

Netflix co-founder and first CEO Marc Randolph told FOX Business' Stuart Varney on Tuesday that "internet television" today is truly the future. The shares had dropped as much as 3 per cent to US$327.97 in extended trading before rebounding. But shares rebounded and later traded up more than 2%.

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