Google reportedly launching another messaging app, but this time might be different

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Google's current communication strategy is centered around Hangouts Chat and Hangouts Meet.

As for Joe and Jill Public, the app is unlikely to ever be available to them and just as well, they need yet another Google messaging app like they need a hole in the head.

The new mobile app, which is now being tested internally at Google, also includes Hangouts Meet, Google's video conferencing app and Hangouts Chat, a real-time message app, according to the people. The new mobile app aims to offer a unified experience for Google Cloud users, bringing the company's different services together. CEO of Google's cloud unit Thomas Kurian, reportedly tested discussed the new app at a conference that was held sometimes in the middle of this month.

The application is said to be going through internal testing at Google. It might also be hoping to take on popular workplace instant messaging app Slack. It's a time frame created to let those larger businesses transition away, because from January 19 2021 App Maker apps will stop working entirely.

Google reportedly launching another messaging app, but this time might be different
Google reportedly launching another messaging app, but this time might be different

Well, at least until Google kills off those apps, anyway.

The integration is meant to provide all business-related app functionalities in one place, as part of G Suite Google is now planning to roll out a new business app which manages all these apps to improve the productivity of the businesses. I could list all the apps that Google's killed over the years, from Allo to Google Reader and plenty more besides, but that's exactly what the Google Graveyard is for.

It's odd how the G Suite team is nearly exclusively working on products with enterprise customers in mind despite a large number of free customers using Google's productivity tools.

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