Burger King Lawsuit: Why Are Vegans Suing Over Its Meatless Impossible Whoppers?

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According to reports, Burger King has begun testing various new iterations of Impossible burgers, building on the success of the Impossible Whopper launch earlier this year.

'For anyone looking to eat the impossible whopper from Burger King, if you are Vegan do not eat that burger they cook it on the same grill as the regular dead cow burger!

Being a strict vegan who doesn't eat any animal byproduct, Williams studiously checked that the burger was indeed mayonnaise free and proceeded to eat it.

A man in the USA who is vegan is suing Burger King for false advertising alleging the burger chain "duped" customers into eating Impossible Whoppers by not adequately disclosing that the plant-based patties are cooked with beef fat.

It accuses Burger King of deceptive practices by not disclosing they're cooked on the same grill.

Burger King's Impossible Whopper are produced by California tech startup Impossible Foods.

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The Miami-based fast-food chain advertises the meat-free patty on its website as being "100 percent Whopper, 0 percent beef".

According to the suit, Williams ordered the fake-meat burger in Atlanta, where he lives, but was horrified to learn that his burger was grilled on the same surface as the chain's beef burgers.

Williams claims that he purchased the Impossible Whopper at a Burger King in Atlanta and is seeking an unspecified amount in damages in addition to requesting that the company stop cooking the meatless burgers on its meat grills, the news outlet said.

The lawsuit notes there have been "numerous consumer complaints posted online" from customers similarly angry and surprised by the discovery their meatless patty is cooked in beef or chicken fat. The growing trend in plant-based options is expected to be a big moneymaker in the restaurant world.

Impossible Foods says the product was designed as a plant-based alternative for meat eaters.

The outlet reported that data from the NPD Group showed that 95% of plant-based burger buyers have also bought a beef burger within the past year.

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