Following the release of Apple's official guide, Apple is teasing its Apple Store deals today with a homepage banner, inviting customers to "save the date". Also, Apple explaining that the gift cards can be "up to" $200 is a sign that not everyone will get the maximum value, so buying a cheaper device, for instance, is likely to bring a gif card of lower value.
The exact details of the offer are yet to be announced.
Gift card giveaways are Apple's usual approach to holiday shopping deals.
Rather than offering discounts, Apple has been giving away gift cards for a number of years, allowing it to retain its "premium" pricing without missing out on the Black Friday madness. Also, be sure to check out our MacTrast Deals site for great deals on Apple accessories and other parties.
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Merch will also be available at Disney retailers and parks, but there isn't confirmation it will ship before the holidays.
However, no specifics are available for the time being, other than the campaign kicks off on Black Friday and ends on Cyber Monday.
Meanwhile, those buying older iPhone, iPad, and Apple Watch models received a $50 or $100 gift card, while customers could get a $25 gift card with the purchase of an Apple TV.
We'll have to wait and see which products qualify for the full $200 gift card and which don't. The retailer is offering the 44mm Apple Watch 4 with Global Positioning System and cellular (and a stainless steel case) for $399, which means it's offering a $300 discount on the device, and best price we've come across for the smartwatch yet. According to Barclay analysts, Apple will be starting the production of iPhone SE 2, a successor of the company's budget iPhone SE, starting February 2020. Some of our stories include affiliate links.