Royal family voices advertisement for mental health awareness


The ECB has lent its support to Public Health England's new mental health campaign Every Mind Matters.

The Dukes and Duchesses of Cambridge and Sussex will voice a new mental health campaign during a "national takeover" that will be simultaneously broadcast to millions of television viewers. The survey showed that over a quarter (27%) of people have waited at least six months before taking action to improve their mental health.

A United Kingdom public health survey of more than 3,000 adults, found that 83 percent had experienced early signs of poor mental health in the a year ago. "Every Mind Matters will benefit us all with an accessible tool to help manage our wellbeing at the click of a button". "That's just the start of targeted activity to capture the public's attention and drive positive action on our mental health". The ad will be shown on major United Kingdom broadcast networks, and will include former England cricketers Andrew Flintoff and Sarah Taylor, who retired from the England Women's team in September and has become a recognisable voice on mental health in sport.

Our health - both mental and physical - is an asset that needs to be nurtured.

This new plan is available for the public and will be advised by Global Positioning System.

Public Health England marketing director Sheila Mitchell said: "Tackling a huge challenge like changing the nation's behaviour around mental health demands a big marketing solution, and we are proud of the coalition of ambassadors, major brands, charities and employers we've secured to support us in addressing this critical issue".

Then Prince William concludes the ad by saying: "We can all benefit from taking simple steps to look after our mental health". Every Mind Matters aims to help people to better handle life's ups and downs.

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Prince Harry continues: "We feel stressed, low, anxious or have trouble sleeping".

The action plan shows people how to build simple changes in their daily lives to help them cope with everyday challenges that could otherwise lead to mental health problems. "Mental health is just as important as physical health, and there are always things we can do to look after our minds, in the same way, we look after our bodies".

A spokesperson for the Livewell campaign in Essex said: We want to encourage everyone in Essex to look after their mental health.

"We feel stressed, low, anxious, or have trouble sleeping". So at the same time the NHS is expanding the availability of specialist mental health support and treatment, people are increasingly interested in practical steps they can take themselves to prevent and manage common mental health problems such as anxiety, stress and depression.

A Hopewalk is also taking place in Portishead on Saturday at 6pm at the Lake Grounds to raise awareness for suicide prevention and mental health with Papyrus and We Are Aware.

48% of people in the West Midlands (45% in Birmingham) who experienced concerns about their mental health avoided social situations or contact from friends and family.

Of those who took action, around a third (31%) only did so when it was having an impact on their daily life.