Facebook plans to put its name on Instagram, WhatsApp


The social media company is looking to change this by adding the "from Facebook" suffixes to their names.

Not only these IM apps, but the company is also updating its other apps including Workplace branding as "Workplace by Facebook". Now, two of the company's most significant purchases will have Facebook stamped right onto their names.

Instagram has become especially important in adding to Facebook's revenue as the app largely stayed out of its parent's privacy scandals, and it pulls in younger consumers at a much faster rate, attracting more advertisers.

WhatsApp and Instagram employees have already been notified about the rebranding.

The change, first reported in The Information, is a big move by Facebook, who until now let the apps operate and be branded independently.

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The rebrand will be visible when users sign into the applications and on app store displays, according to the report, and presumably elsewhere. Mark Zuckerberg has already unveiled his grand vision of a connected (and end-to-end encrypted) messaging system between Facebook, Instagram, and WhatsApp. On your device's home screen, the name for each will mercifully remain the same (for now).

"We want to be clearer about the products and services that are part of Facebook", spokeswoman Bertie Thomson told The Information.

Facebook has yet to say when the changes will go into effect, however we'll continue to monitor the situation as it develops.

On Friday it was announced that the American trade watchdog is investigating whether Facebook bought away competition in the past by making acquisitions. With all the negative media attention it's received lately, it's anyone's guess why Facebook would think it a good idea to inform Facebook haters across the world that, by the way, WhatsApp and Instagram are also from that company.