The Miami, Florida-based fast-food company said customers starting August 8 can purchase the plant-based burgers in one of its 7,000 US locations.
To help facilitate taste tests, Burger King is offering a deal through its app and DoorDash orders through September 1, offering both an Impossible Whopper and an original Whopper for $7. Diners can also have the Impossible Whoppers delivered via the Doordash or Burger King mobile apps.
The chain said the burger will be available, for a limited time, at more than 7,000 locations coast to coast on August 8.
Customers can also opt for the "Impossible Taste Test" - a two-Whopper combo deal of one real and one Impossible burger - for $7 and no delivery fee, with the code IMPOSSIBLE at checkout.
But Finazzo doesn't anticipate more Impossible shortages at Burger King.
Burger King is testing out a meatless version of the Whopper.
Burger King first tested its plant-based substitute product in St. Louis back in April and was expanded to six other markets.
"It's driven new guests into the restaurant", says Chris Finazzo, Burger King's president for the Americas.Читайте также: Ex-Lions WR Golden Tate suspended 4 games for PED violation
Impossible Foods said OSI is capable of sourcing, developing, producing and distributing custom food solutions worldwide through its 65-plus facilities in 17 countries.
Barclays predicts the alternative meat sector could reach about $140 billion over the next decade, capturing about 10% of the global meat industry.
At present, the burger has been billed as a limited-edition item and will only be available while supplies last.
"There's no reason to believe that this won't earn a more permanent place on our menu", he said.
The plant-based protein company now serves its product in about 10,000 restaurants.
The burger will be served in 7,000 Burger King locations across the country, the company announced.
In the past, Impossible has struggled to meet demand.При любом использовании материалов сайта и дочерних проектов, гиперссылка на обязательна.
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