Each year, Forbes publishes its list of the most valuable franchises in sports, and this year was no different. Nine of the 50 highest-rated sports TV broadcasts in 2018 were regular season Cowboys games, helping goose ratings for CBS, NBC and Fox (the Patriots were the only other team with more than four games among the top 50).
The Cowboys are worth $5 billion and top the list for the fourth straight year.
Prince George Marks 6th Birthday with Adorable New Photos
Two of the images show Prince George in his favourite England football kit in the gardens of Kensington Palace. George is now a student at Thomas's Battersea School in London, where he is known as George Cambridge.
The Dallas Cowboys have been number one for the past four years having usurped Real Madrid in 2016.
Five Premier League teams make it, with Manchester United in sixth with a value of $3.81 billion, Man City in 25th at $2.69 billion, Chelsea 32nd at $2.58 billion, Arsenal in 42nd at $2.27 billion and Liverpool in 45th at $2.18 billion. A major contributor was the league's lucrative media rights deals with the likes of CBS, NBC, Fox, ESPN and DirecTV, which saw each team receive more than US$260 million previous year. Cowboys fever helps owner Jerry Jones generate an estimated $340 million in sponsorship and premium seating revenue at AT&T Stadium, twice as much as any other team. The MLB franchise is given a $4.6 billion dollar worth, according to Forbes' calculations.
If both Spanish sides want to retain their sport in Forbes' top 50 list for next year, they will undoubtedly need to improve their efforts in continental competitions.