According to media buyers, while on an average ad slots have been sold at ₹8-10 lakh per 10 seconds for the World Cup packages, ad slots on India matches have been sold at ₹15-18 lakh per 10 seconds.
Pakistan, trounced by 124 runs in the opening match of the Champions Trophy by India, hit back by crushing their bitter rivals in the final.
They already paid Rs.180 crores to broadcasters and advertisers of the 2019 ICC World Cup because of the three cancelled matches due to rain.
Azam though is trying to have quick last-minute learning from India captain Virat Kohli.
"We have to overcome our mistakes because India are also a very strong team". They are very light covers, it's not hard to lift it, You don't need too much manpower.
"For Sunday, we know we're there when it comes to the mindset".
"All the excitement and frenzy around the game could intimidate guys who are playing for the first time".
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"It's been competitive for years. You can't have a situation where thousands of people come from different parts of the world and sit here and the game does not start", Gavaskar said. "Brings out the best in all of us", Kohli added.
"There have been demands of a police escort for a match referee in the past in India and here they have been unable to provide telecast of games and even access to an equipped gym in the team hotels".
There is no need for extra motivation against fierce rivals India, but Amir admits there is even more pressure on Pakistan, given defeat could signal an early end to their chances of reaching the semi-finals.
The duo were given awards at an event in Manchester on Friday by local cricket organisers to acknowledge their contribution towards cricket. "At the same venues, the other countries have played on pitches which were brown and favourable for high scoring".
For Savvy Kisani, who is from Bengaluru, cricket matches are a great occasion to spend with friends.
"If it's a proper 50-overs game I think India have the strength to win". The Pakistani public have always enjoyed Bollywood and singers such as Nusrat Fateh Ali Khan have as big a following in India as anywhere else.
Pakistan's national team has yet to win a cricket World Cup match against the eastern neighbour despite having a better overall one-day worldwide record against them. But, in pure cricketing terms, this encounter, like many of those in the past, is less fiery than is being projected.