Amazon Updates Fire 7 Tablets


What looked like a promising market has devolved into a collection of low-quality tablets from no-name manufacturers.

Why it matters: Amazon on Thursday refreshed its entry-level Fire 7 tablet with faster hardware, more storage and additional features. Believe it or not, despite better hardware, it still retains its sub-$50 starting price tag. The physical appearance remains unchanged but there are three new colorways to choose from including Plum Red, Sage Green and Twilight Blue. On the bright side, if you pre-order the tablet until June 6, you'll receive a free pair of headphones featuring Forky or Bo Peep from Toy Story 4 ($20 value). Amazon's Fire 7 tablet still starts at $49.99, but this time the base model has 16 GB of storage instead of just 8. "For under $50, we're making it even better for customers with a faster processor and [double] the storage, so customers can enjoy even more of their favorite entertainment at home and on-the-go".

Amazon shares the following specifications and features. We're still talking about a 1.3GHz quad-core processor, though Amazon said the processor has more memory bandwidth. The tablet still supports a microSD card up to 512GB, or for $70, you can get a 32GB model.

"Crisp and vivid display: Amazon's lightest tablet features a high quality 7" IPS display for accurate color reproduction that looks great at all angles.

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In terms of what's staying the same, the slate still packs a 7-inch screen, and Amazon's quoting the tablet as being twice as durable as the iPad mini.

Front- and rear-facing cameras-Video chat with friends and family with the HD 720p front-facing camera. Take and share photos and save them for later with free, unlimited cloud storage. Now, you just need to be connected to Wi-Fi. It's backed by Amazon's signature 2-year "worry-free guarantee" that offers free replacement in case of damage and you also get a year of Amazon FreeTime Unlimited worth $119 with the purchase. Getting the tablet without special offers is an extra $15 for both storage options.

The Kids Edition comes with the same upgrades as the standard version but also adds an adjustable kickstand in its ruggedized casing.