The "Impossible Whopper" patty contains 0mg of cholesterol, 12g of fat, 17 grams of protein and 0% beef, Burger King says in the commercial. The brand filmed their reactions, which you can check out in video below.
Rather than an issue of taste, flavour or texture, Impossible Burger's biggest challenge is raising the funds to go global - basically, to churn out vegan patties as fast as manufacturers roll out minced beef. A Burger King spokesperson, though, confirmed to Mashable via email that "yes, this is a real market test".
Burger King will run the video online, with paid media support in St. Louis. McDonald's has more than triple the sales of Burger King in the United States, according to a QSR magazine chart based on 2016 sales.
To mark the launch on April Fool's day, the burger giant released a hidden-camera-style promo video showing the serving of plant-based Whoppers instead of meat to customers who marvel that they can not tell the difference.
The Impossible Whopper has mayonnaise, which can be omitted by request, and is cooked on a surface shared with conventional meat.
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One of the nation's largest fast food chains is teaming up with a Silicon Valley start-up to pump out meatless versions of its iconic burger. That version is being used in Burger King's new meatless Whoppers.
"That's impossible", one person said.
"I have high expectations that it's going to be big business, not just a niche product", Machado said.
"What [customers] don't want to give up on is flavor", Finazzo said. While Burger King's veggie burger may have been inventive at the time, companies like White Castle, Del Taco, Carl's Jr. are already offering next-generation proteins, leaving the Home of the Whopper in the dust.
The burgers include an iron-containing molecule from the roots of soy plants called heme.
Production of the Impossible Burger uses 95 percent less land and 74 percent less water than ground beef from cows, and emits 87 percent less greenhouse gas, according to the company.