Before the egg came around, Jenner held the world record at 18 million likes for a photo of her baby daughter, Stormi Webster, whom she shares with her boyfriend, Travis Scott.
Last week, an account was set up under the name "World_Record_Egg", and their goal was quite simple - to have the most liked Instagram post of all time.
An egg has successfully dethroned Kylie Jenner as the record holder of the most-liked photo on Instagram.
Kylie Jenner's trip from sat-on-a-wall to great-fall was marked with a new post which saw her smash an egg to demonstrate her contempt.
At the time of writing, the post has gained over 25 million likes in just ten days, smashing the previous most liked photo - one of Kylie's - which had 18 million.
There's no egg on Kylie Jenner's face.
‘Fiji Water girl’ - a Canadian model - steals Golden Globes red carpet spotlight
Cuthbert's photobombs were for many the highlight of the Golden Globes and have launched many memes and a legion of Twitter fans. Later on, the brand also chose to leverage on the hype and tweeted out a meme of its own featuring its Fiji Water model.
The 21-year-old Kylie Cosmetics founder got in on the egg-cellent fun Sunday night and shared an old video of herself cracking a similar-looking brown egg on some asphalt.
"Take that little egg", she captioned the amusing clip on Sunday evening.
"Take that little egg", she wrote in an Instagram caption. "What a time to be alive", and thanked everyone for their support.
The account has already amassed an impressive 3.1 million followers.
The record was just cracked and it's more egg-citing than you could guess: An egg. The post now has about 18 million likes and counting. It doesn't end here though, we're only just getting started.