Bird Box inspires blindfolded fans in viral 'challenge'


It's something that should go without saying, but Netflix is saying it anyway.

Bird Box is the latest film to spawn a meme-related challenge - and the Bird Box Challenge is, apparently, the latest social media craze to spawn injuries.

When Netflix got wind of the challenge, it issued the now nearly standard disclaimer/warning, telling people not to participate for safety's sake. While it's received polarizing reception, it did spark hilarious memes as well as a viral Bird Box challenge which caught momentum over social media.

Netflix is happy so many people are watching the Sandra Bullock horror flick "Bird Box", but it has a teeny request: Don't attempt to re-enact the film in real life. 'We don't know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes'.

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Note that Netflix didn't try to discourage people from engaging in the #BirdBoxChallenge - only to be careful. While many of these videos are amusing to watch, Netflix wants to be sure that people are being careful and that no one winds up hurting themselves. "Bird Box Challenge completed", joked a Twitter user with a questionable username.

Facepalm: Despite its relatively lackluster reviews, the Netflix original movie Bird Box shattered records with more than 45 million viewers in its first week.

"The only Bird Box challenge that should exist", she wrote.

To avoid monsters whose very appearance makes people lose their minds, the humans of Bird Box wear blindfolds and navigate the world without sight.