Still, for most shoppers, especially those who favor buying products online, the difference between this year's Black Friday and Cyber Monday offerings is likely to be minimal, aside from some variations on individual products.
Don't forget, some of deals will only be available if you have Amazon Prime.
Black Friday's origin story is shrouded in mystery, with numerous competing myths circulating around the internet.
Almost nine out of 10 (87 per cent) of products on offer at some of the nation's largest retailers on Black Friday in 2017 were either less expensive or cost the same at other points in the year, consumer body Which? has revealed.
It emerged that nearly half (46%) of products on offer were sold for less in the six months following Black Friday (Dec 2017 to May 2018).
One of the most widely accepted - and positive - versions is that traditionally, retailers would operate at a loss for the majority of the year (being "in the red"), but earned a profit (go "into the black") on the day after Thanksgiving, a reference to the actual colors that retailers would use to denote profits and losses when doing their accounting, according to History. 36% could be found at the same price as on Black Friday at other times of the year.
iPads, Macbooks, and iMacs are a Black Friday favourite and should be available from major retailers. But if it's the very lowest price you're after, and you're not in a hurry, it may be worth holding off.
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Apple's event will start 23 November (Black Friday) and will last until 26 November (Cyber Monday).
"The 49" LG 49SJ810V TV was £599 on Black Friday from Currys PC World, but it was £20 cheaper from the end of December to mid-January, and again in April. The price was even slashed by a further £150 for at least four days at the end of December and beginning of January 2018, Which? noted.
The Fitbit Alta HR activity tracker wasn't advertised as a Black Friday deal, but was sold at £109.99 with a £10 discount applied by John Lewis on the day.
For example, an LG brand 60in 4K TV was advertised at £799 by Amazon on Black Friday.
The Sony Cybershot HX60B Superzoom compact camera was advertised as £189 (save £10) on Black Friday 2017, but we found it £10 cheaper at least 27 times in June and July 2017.
TechRadar tracks a lot of deals over the Black Friday period, looking for the deals that offer true value at the point of purchase. As our research shows, this isn't always the case.
Count us in. You can grab this HP Pavilion notebook for $330 off starting on Thanksgiving at Staples.com or at a starting on Black Friday.
"Even sales that are listed as "Black Friday" are starting days before the actual Black Friday", says Dr. Kit Yarrow, a consumer psychologist and former professor at Golden Gate University.