National Retail Federation CEO Matt Shay on the outlook for the holiday shopping season.
Macy's was pushing such door buster deals as 70 percent discounts on cookware and 40 percent off of boots.
Almost 40 percent of shoppers between the ages of 18 and 24 are on track to spend more this year, according to a National Retail Federation survey.
Shoppers courageous early morning rains to flock to Bay Area stores searching for Black Friday bargains.
"I have three boys and a husband that love Legos, so we're here", one shopper said. Traffic started out a bit slow when most of the stores opened up around 6 p.m., according to Andre Gilbert at Eye Clothing, but quickly picked up steam and remained steady late into the night.
Sadbh Dolan from Stillorgan shopping on Henry Street, Dublin for Black Friday 2018.
The Grand Central Mall in Vienna had some foot traffic as stores opened up at 6 a.m. The Kohl's app lets customers take photos of products anywhere and find similar items at the department store.
"Black Friday isn't as big of a deal back home", Jackson, a 27-year-old tax adviser, said while shopping for lingerie and pajamas at Victoria's Secret. And customers, frustrated with long checkout lines, can check out at Walmart and other stores with a salesperson right on the spot.
Make America rake again: Finland makes fun of Trump's fire prevention strategy
However, the country has very few forest fires even compared to neighboring Sweden, which had bad fires this year. He said: "You gotta take care of the floors". 'Just an ordinary day in the Finnish forest, ' one user wrote.
Retailers have also been introducing new technology to make it easier to shop inside their stores.
While the Black Friday discounts at most stores are good all day Friday, some retailers are offering bigger perks to shoppers who come out early.
Kati Anderson said she stopped at Cumberland Mall in Atlanta Friday morning for discounted clothes as well as "the people watching".
"We felt the need to run in because everyone else was running", Bryant's daughter, Kelly, said.
Black Friday and Thanksgiving Day shopping was a hit at several Houston-area locations.
Target has 55-inch smart TVs for $200-but only in stores. Among the most popular toy deals were Lego, L.O.L. Surprise from MGA Entertainment and Mattel's Barbie.
Top Products: Nintendo Switch continues to dominate top gaming consoles just as it did previous year.
Konrad Kelling, managing director of Barclaycard Payment Solutions, said: "Our data shows that people have been making a higher number of less expensive purchases than at this time a year ago". Norwine says he comes out to Black Friday in part for the sales, but also for the family tradition and the people watching.