Iceland's christmas advert has been BANNED from television


A fifth shared: "I don't shop at Iceland but it's terrible to think that this advert was banned simply because they aim to remove palm oil ingredients from their products".

As part of its festive campaign, the discount chain struck a deal with Greenpeace to use an animated short film featuring a cartoon orangutan and the destruction of its habitat.

Clearcast said it had been unable to clear the ad for on-air because it was "concerned" that it doesn't comply with the political rules of the United Kingdom code of Broadcast Advertising (BCAP). It would have blown the John Lewis ad out of the window.

Discount supermarket chain Iceland is facing off with United Kingdom ads regulator Clearcast over a Christmas ad campaign which has been banned from TV for being too political.

Unable to show the full animation, the brand will instead show 10-second clips that promote its palm oil-free products.

"The creative submitted to us is linked to another organization who have not yet been able to demonstrate compliance in this area", Clearcast wrote in a statement.

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But we want to share our "No Palm Oil" story with you this Christmas.

Iceland's main Christmas advert has been banned from TV as it is judged to be too political. Palm oils are found in numerous products, from chocolate to shampoos and there are growing calls globally to clearly label products so that consumers can make better informed decisions.

On Friday morning, however, it was being shared widely on social media following news that it had been banned.

"This year we were keen to do something different with our much anticipated Christmas advert. The culmination of our palm oil project is offering our customers the choice of an orangutan-friendly Christmas, and we wanted to reflect this in our advertising".

Richard Walker, managing director of Iceland said: "Throughout 2018, we have led the retail industry to take action in areas such as rainforest destruction for palm oil and plastic pollution of our oceans". "Our commitment to help protect the home of orangutans remains extremely close to our hearts".