Nike to air Kaepernick commercial during NFL season-opener


An Orange County elementary school principal is under fire Thursday after expressing disgust at Nike's decision to name National Football League quarterback Colin Kaepernick the face of their 30th anniversary "Just Do It" ad campaign.

LeBron James said this week that he "stands with Nike" while he reaffirmed that on Twitter on Wednesday night. "Even if it means sacrificing everything" - a move that was seen by some as controversial. Over his father's face is the campaign's tagline: "Believe in something". She is quoted as saying she is "especially proud to be a part of the Nike family today" for Nike's decision to feature Kaepernick in their ads.

Police are asking for anyone who is considering burning their Nike shoes in protest over an endorsement deal with Colin Kaepernick to instead contact them so they can give them to someone in need. He said the videos make him want to buy them even more. The NFL has struggled to navigate the controversy as Trump has kept the pressure on while more players joined the protest last season. At a rally in Alabama a year ago, Trump said team owners should "get that son of a bitch off the field" if a player knelt in protest of injustice during the anthem.

Folks have been taking to social media to express their outrage with the company and its over-the-top celebration of Kaepernick.

"I feel they can choose or they cannot choose and it's their choice".

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Former President Barack Obama is calling on people to vote in the November election, saying "our democracy depends on it". He said the biggest threat to democracy isn't Trump but "indifference". "I watched it, but I fell asleep", Trump claimed.

Nike stock leveled off after the initial reaction to the ad.

As images of athletes giving it their all appear on screen, Colin narrates the clip.

"We believe Nike executives are promoting an attitude of division and disrespect toward America", said College of the Ozarks President Jerry C. Davis to KY3.

Images of the inspirational sports subjects mentioned earlier in the video appear on buildings as the camera pans out with a caption that reads, "It's only insane until you do it".