President Donald Trump said Tuesday that Nike sent a "terrible message" this week by making former National Football League quarterback Colin Kaepernick one of the faces representing the 30th anniversary of the company's "Just Do It" campaign.
Fans upset with Nike's decision to feature Colin Kaepernick in its 30th anniversary "Just Do It" campaign have burned shoes and gear in protest, and called for a boycott of the company. Kaepernick, who has been unsigned since the 2017-18 season, past year filed a "collusion" grievance with the league, arguing that he was blackballed for the protests he started among players.
This endorsement deal is intriguing within itself since Kaepernick has become much more well-known for his activism against police brutality, which he demonstrated by kneeling during the National Anthem during several NFL games.
In a series of tweets that continued Tuesday, Rich, who was also on "The Celebrity Apprentice", said he supported the right to protest, but that Nike lost his support when they endorsed Kaepernick.
"We believe Colin is one of the most inspirational athletes of this generation", Gino Fisanotti, Nike's vice president of brand for North America, told the outlet.
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Brian Searcy (Ret.) on the fallout from Nike naming Colin Kaepernick the face of its "Just Do it" anniversary campaign. SUBSCRIBE NOW and hit the bell to be the first in the know.
Kaepernick revealed his role in the campaign in a Monday tweet that was subsequently retweeted by Nike's corporate Twitter account.
However, the new policy was shelved in July as the NFL and NFL Players Association agreed to reopen dialogue to reach agreement on a new approach.
After seeing Nike's announcement that names Kaepernick the face of the "Just Do It" campaign, venture capitalist Arlan Hamilton bought a pair of Nike shoes. "Even if it means sacrificing everything", Nike consumers began slashing their swooshes and setting fire to their sneakers. It has been the key driving point for those that have chosen to send a message during the national anthem over the last couple of years since Kaepernick made a decision to do so.