Mobile rebrands prepaid line to emphasize network coverage


T-Mobile announced today that it's giving Metro PCS a new name. "And now, with Metro by T-Mobile, we're starting a new phase to bring better value to more people than ever before", said Tom Keys, President, Metro by T-Mobile. MetroPCS is becoming Metro by T-Mobile and introducing two new all-unlimited rate plans with tiers that include the many benefits of Amazon Prime and Google One.

"This makes Metro and T-Mobile more of a continuum rather than two distinct brands", said Roger Entner, an analyst at Recon Analytics, in an interview.

T-Mobile CEO John Legere teased the Metro by T-Mobile unveil over the weekend on Twitter. As you would expect this service still runs on the T-Mobile network.

T-Mobile is sweetening the former MetroPCS brand, which is aimed at budget-conscious users who pay upfront for wireless service, with access to the latest smartphone models and added perks that are usually associated with pricier service plans. It has been five years since T-Mobile acquired the smaller wireless carrier, so in the grand scheme of things this change didn't take too long.

The $50/month unlimited plan still comes with just 5GB of LTE mobile hotspot, but now you also get Google One included for free.

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Metro's existing $30 and $40 plans persist albeit without the added Google and Amazon perks.

This type of phone plan is common in Europe, but has often played second fiddle in the U.S. Metro, however, has grown significantly since it merged with T-Mobile, from 8.8 million customers in 2013 to 18 million today.

Peter Adderton, founder of Boost Mobile, said the rebranding does not change the fact that prepaid and postpaid are different markets, and he called for regulators to evaluate the merger's effect on them separately.

Metro claims that customers will save $1,000 annually on its two new plans versus comparable options from AT&T and Verizon.

With the $60 plan, you get a fair bit more.