The XS Max features the largest screen and battery that Apple has ever used for an iPhone, a landmark reflected by a £1,099 starting price, which rises to £1,449 for the 512GB storage version.
We'll let you know how it feels when we review the phone.
Apple has updated its iPhone X with three new models.
A Liquid Retina Display is a type of LCD display, now only found in the iPhone XR.
Apple has said the XR will start at $749, while the XS will start at $999 and the XS max at $1099.
Skripal poisoning suspects not criminals: Putin
Police officer Nick Bailey was also admitted to intensive care after becoming contaminated when he visited the Skripal's house. Petrov and Boshirov flew into Gatwick Airport on an Aeroflot flight from Moscow on March 2nd.
The iPhone Xs is at last official - alongside the iPhone Xs Max and iPhone XR, and despite all the secrecy and speculation, it's much as everyone expected it to be.
The phone includes a 12MP dual lens camera with "smart HDR" with "zero shutter lag" thanks to its new processor, taking multiple frame shots at once, even of moving shots, to combine the pictures together to "merge them into one ideal photo". The XR, meanwhile, is a "budget" (by Apple standards) variant that uses an LCD display panel and has only one camera. In fact, features have been taken away - there is now no iPhone with Touch ID.
"At 1,099 dollars it's the most expensive iPhone to date, but I have little doubt that it'll be a huge success".
Despite the discounted option, Telsyte managing director Foad Fadaghi said Australian Apple fans were likely to accept the top iPhone XS Max's significantly higher cost this year, but warned that prices could not keep rising at their current rate.
When Apple introduced the iPhone X a year ago at a starting price of $999, some analysts were sceptical that people would pay so much. The former sports a 6.5-inch OLED display while the latter has a 5.8-inch OLED display. When Apple's online store came back online following today's keynote, a number of devices were conspicuously missing, including the iPhone SE, the iPhone 6s and the iPhone X. In comparison, iPhone XS has 2436x1125-pixel resolution at 458 ppi pixel density. It's also updating the portrait mode feature so users can fine-tune each image.
The XR's most compelling feature, though, is likely to be its price. Research has shown that people who use phones with displays larger than 6 inches buy more apps, consume more media, and play more games. The A12 Bionic chip with next-generation Neural Engine uses real-time machine learning to transform the way you experience photos, gaming, augmented reality, and more. Although the iPhone XS and XS Max will be available in Gold Color variants, which will make them look different.