This year looks set to be no different with plenty of speculation around a new Apple Watch, AirPods and iPad devices.
The invitation doesn't provide much a hint for what to expect.
Ars will be at Apple's September event reporting on all the news, so be sure to check back for the latest on September 12.
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Apple is expected to unveil a new Apple Watch, along with three new models of its flagship smartphone, at its event on September 12. The larger model will boast a 6.5-inch OLED screen - dwarfing the iPhone X's 5.8 inches and 5.5 inches for the iPhone 8 Plus, according to Bloomberg.
Bloomberg also claims all three phones will use the home-button-free gesture interface introduced by the iPhone X. Of course, improvements to the camera and SoC inside the devices could also be on the menu. It's rumored to come in new colors, too, but which colors those will be remains unknown. Analysts predict it'll cost somewhere between $700-800 and come in a variety of new colors.
Every year, around the holiday season, Apple blesses their consumers with a new iPhone. The new Apple Watches might also have improved heart rate detection. There also seems to be a new temperature complication in the same style in the upper right.
Apple has reportedly suffered a major leak that may have revealed key details about its 2018 iPhone and Apple Watch devices. Reports suggest that the new A12 chipset will be 20 per cent faster and consume 40 per cent less power.
Apple is also working on two new iPad Pro models with slimmer bezels and facial recognition along with a new low-priced MacBook laptop and a Mac mini desktop geared toward professionals, Bloomberg News has reported.