Local breweries react to the PC Government's "Buck A Beer" campaign


Andrea Horwath, the leader of Ontario's New Democratic Party, slammed Ford for keeping his promises regarding beer while turning his back on the 4,000 residents who were relying on the unconditional payments to buy healthier food, access childcare or go back to school.

The last time Ontarians could be sold beer for $1 a can or a bottle was a decade ago, a minimum price the former Liberal government boosted to $1.25. The lower price won't apply to draft beer and won't include the bottle deposit.

To encourage the province's breweries to lower their prices, Ford launched the 'Buck-a-Beer Challenge'.

The Conservatives have said a return to buck a beer would see more competition in the beer market without affecting the province's revenues from beer and wine taxes, which the provincial government has said brought in $589 million in 2016-2017.

"Lowering the price of alcohol carries implications and risks for public safety", MADD Canada said in a statement.

"We were elected on a promise to reduce red tape and put the people first", said Premier Doug Ford, who made the announcement while visiting the Barley Days Brewery."This included a promise to bring "Buck-a-Beer" back to Ontario". The price floor will affect beer that contains an alcohol percentage below 5.6%. "I'd be shocked if you saw a lot of breweries jump on this buck-a-beer thing".

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Annual indexing for all packaged beer will be suspended to maintain the $1.00 minimum floor price over time.

"Lower alcohol prices can lead to increased consumption, particularly among those with alcohol problems, and among young people, and that increased consumption can in turn lead to increased alcohol-related problems, including impaired driving". "We believe in our brands, take pride in our quality and firmly feel that are current prices are very fair".

Today he vowed to make it a reality by the next holiday, Labour Day weekend, the first weekend in September. "It was hard for us to make beer anywhere less than $2 per short can in costs alone", he said in an open letter to the government. Lakeport, the brewery that adopted and popularized "buck-a-beer" in the past before being purchased by Labatt, also still sells for just $1.60 a can.

They're already dealing with the increased cost and challenge in getting cans as a result of the effects of the Trump tariff on steel and aluminium.

The Premier of Ontario has announced his plan to make beer cheaper.