'IHOB' Changes Back to 'IHOP,' Offers Pancakes to Customers


IHOP announced on Facebook that its name change was a hoax to promote new burgers, according to KATU-2.

The company sent out a tweet Monday announcing the reversal back to IHOP: "We're giving away 60¢ short stacks on July 17 from 7a-7p for IHOP's 60th birthday". Other fast food chains jumped in on roasting IHOb, sparking the Great Brand Twitter War of 2018.

That will come to no surprise to some Internet sleuths, who combed through federal records, finding no proof of the restaurant officially changing its name.

Remember all that drama over IHOP changing its name to IHOb? Less than two weeks into the campaign, the website YouGov.com said its Brand Index showed that the number of USA adults talking about the restaurant chain with friends and family members increased from 19 percent to 30 percent.

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IHOP has since shut down its IHOb Twitter account, writing in the description: 'Hey ya pancakes. The internet was outraged at the move, either because of IHOP betraying its initial goal as a pancake emporium or that it was just some kind of elaborate marketing scheme.

IHOP's promotion appeared to work as far as people talking about the imagined change.

Wendy's proclaimed that it wasn't really afraid of burgers "from a place that decided pancakes were too hard". The stunt worked! Or, at least it got people (including us!) in the door. "Except for that time we faked it to promote our new burgers".

'Oh c'mon, ' IHOP wrote, 'It was just a little brank!'