Snapchat is resurrecting the chronological Stories feed for some users


As Spiegel wants to split social from the media, Snapchat's redesigned elements did relocate Stories from local celebrities to the Discover section, meaning the chronological feed is more likely to show posts from friends instead of personalities, brands, and influencers. Snapchat is reverting those design changes and bring back old Snapchat with its latest update. While many aspects of the app overhaul are remaining the same, Techcrunch reports that Snapchat has recently had a change of heart, it seems, with the re-introduction of chronological Snapchat stories - restoring some of the original functionality users loved due to the major backlash.

A few months on, how do you feel about the Snapchat redesign? We've reached out to Snap (the app's parent company) for comment.

Showing the most recent Stories first makes them predictable and coherent to browse. On the other hand, trusting an app - no matter how intelligent - to decide who and what you'd like to see content from isn't great either, as there's no flawless formula that gives you the best results each and every time.

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This has replaced the new feature called "algorithmically sorted feeds" that surfaced into the app's interface in the redesign.

But reverse chronological order heavily prioritizes people who post frequently, which can bury your best friends. The company had seen daily active user growth sag from 17 percent to under 3 per quarter after the launch of Facebook's Snapchat clone Instagram Stories. Instead of showing you Stories in the order they were posted, Snapchat chose to implement an algorithm that determined which ones you'd like to see based on the users you interacted with the most.

Switching to a similar functional design has helped Instagram and Twitter boost growth. That could inhibit growth.