Google introduces 'Shopping Actions' to compete with Amazon


Through the Shopping Actions program, retailers pay Google a percentage of each purchase through a pay-per-sale model, rather than when the item serves up in search results. In this partnership, Google plans to catalog each retailer's online wares and display alongside any searches for a particular product. But according to a new report from Reuters, Google is assembling a retail superteam that will see a number of large retailers index their listings on Google search for the world to find.

Consumers, meanwhile, get the benefit of a single Google shopping cart and instant checkout. In the past few months, they company has teamed up with fact-checking networks, introduced trust icons, revamped its "snippets" feature and started showing more publisher information to help combat fake news.

Early results from Shopping Actions are promising for retailers, with the first participants seeing the average size of a customer's shopping basket increase by 30%, Google reported. For better or worse (we'd argue better), Google turned premium news into an impulse buy.

Richard Gingras, Google's vice president of news products, said the company had built new tools, including some already in operation, to prevent malicious actors from gaming its search algorithms to spread disinformation.

Smart voice devices like Amazon Echo and Google Home will be installed in 55 percent of USA households by 2022, according to Juniper Research, as pointed out by Reuters.

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The new program can potentially reset that part of the purchase journey but, the Verge noted, other factors, including delivery costs and speed, ease of use, and final product price differences, then come into play.

The program is live in the USA, and all types of retailers are able to participate, with Google taking a percentage of each successful sale made through the program. ― Reuters picNEW YORK, March 20 ― Alphabet Inc's Google routinely fields product queries from millions of shoppers. Google says it's committing $10 million through on a global media literacy initiative, which will include partnering with the fun, harmless YouTube stars like John Green that that, you know, the teens love. The company said no organic search rankings are impacted or changed.

On Tuesday, Google executives also pointed out that the journalism companies it is hoping to help are "facing challenging, even more complex times" as advertising revenues shrink and many turn to paywalls.

"Bad actors often target breaking news on Google platforms, increasing the likelihood that people are exposed to inaccurate content", Schindler said.

Google says it's working to get more publishers onboard with Subscribe, but the search giant's initial list of partners is a who's who of influential media organizations.