Premier League clubs spent £430 million pounds (NZ$829m) in the January transfer window to shatter the previous mark of £225 million (NZ$434m) set in 2011, said a report by the Sports Business Group at Deloitte.
Liverpool managed to finally get hold of Virgil van Dijk for £75 million to help them to stop losing to lesser teams (which has worked a treat so far), and Adrien Silva was finally allowed to join Leicester having spent the last six months doing pretty much bugger all. But now the dust has settled, who were the winners and losers?
Despite all that, the deadline day spending of £150m is a new record and takes the total spending for the month up to £430m - which is an obscene amount of money.
That followed an unprecedented summer transfer window, which saw Premier League teams splash out a staggering £1.4bn.
Total expenditure could have been even higher if big-spending runaway league leaders Manchester City, who had already smashed their transfer record by bringing in defender Aymeric Laporte, had persued Leicester's gifted playmaker Riyad Mahrez. Everton's spending included £20m on Theo Walcott with Ross Barkley leaving for £16m. The transfer window has slammed shut. Total net spend was £23m and £86m respectively.
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Federation Internationale de Football Association have confirmed that the Premier League transfer window will open on June 9, as all deals must be finalised before the start of the season.
"Estimated 2017/18 net spend of £755m represents just 17 per cent of forecast 2017/18 Premier League revenue, in line with the average over the 15 years since the first transfer window in January 2003, as clubs increase investment in players in proportion to the overall growth of the football business".
Almost two-thirds of the gross expenditure was by the top six, while the bottom six accounted for about a fifth.
Bournemouth were the only club not to spend a penny on additions this month, with the other 19 spending a combined £430m - nearly double the previous record of £225m.
He added that worldwide trade had flourished, with the highest-ever January gross overseas outlay in Premier League history (£260 million), but also the highest amount of January receipts from abroad (£185 million), with names such as Philippe Coutinho and Diego Costa leaving England and (Aymeric) Laporte and (Pierre-Emerick) Aubameyang arriving.