Apple may discontinue iPhone X around mid

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The news comes in a report from KGI Securities Analyst Ming Chi Kuo who has said that Apple will not offer the iPhone X at a lower price as it would apparently hurt the brand value.

The iPhone X's new design notwithstanding, a new report from Consumer Intelligence Research Partners (CIRP) relays that Apple's flagship iPhone was not the most popular iPhone model during the recent holiday quarter. Customers say that the iPhone X has less usable display space when compared to the iPhone 8 Plus. Though the iPhone 8 did better than the iPhone X, the latter still did an awesome job considering that it was only available for two months (November and December) during the survey period.

The publication reported on Friday that Kuo predicts Apple will retire the iPhone X this summer, replacing it with an iPhone X Plus.

The iPhone X is the now the hottest device in smartphone land but it seems that things might not actually be as rosy as they seem.

The notch in question is the part of the phone that contains the 3D scanning sensors and cameras that power Face ID - not always with flawless results, we should add - which reduced the space at the top of the display.

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And maybe Apple's current naming conventions hold a clue, too.

Apple (NASDAQ:AAPL) last announced its quarterly earnings data on Thursday, November 2nd.

Apple's iPhone naming convention is a bit of a mess, and doesn't fit with the rest of its product lineup.

There is hope on the horizon however, iPhone X fans. Instead, we could have the iPhone and iPhone Plus late 2018, just like we see with the Mac and iPad product lines. There will be a dip in sales of iPhone 8 series since people will wait until September for the new release. Further, iPhone X supply was initially constrained at launch, though Apple did manage to ramp up supply much faster than analysts were anticipating.

"We revise down 1Q18 and 2Q18 shipments of iPhone X to 18 million units and 13 million units, respectively, lower than the market consensus of 20-30 million and 15-20 million units", Kuo was quoted as saying to MacRumors. According to a report in MacRumors, Apple may replace users' damaged iPhone 6 Plus (devices that quality whole device replacement) with iPhone 6s Plus. Accern also gave news coverage about the iPhone maker an impact score of 46.2034208215665 out of 100, meaning that recent media coverage is somewhat unlikely to have an impact on the stock's share price in the near future. That doesn't equate to the phone being discontinued because it's a market failure.

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