Former San Francisco 49ers quarterback Colin Kaepernick may not be playing in the National Football League this season, but the controversial commercial that he starred in and narrated previous year just won a big award in the advertising industry.
Nike announced Kaepernick as the face of its "Just Do It" campaign last September, prompting immediate backlash due to his controversial decision to start kneeling during the national anthem at NFL games in 2016. "Even if it means sacrificing everything".
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A report from Edison Trends said the company's online sales grew 31 percent the week the campaign launched. The run-up included a almost 5% increase since Nike's announcement of the campaign on Labor Day 2018, which added almost $6 billion to the company's market value.
Those who loved it tweeted messages of support and followed Nike's Instagram account in droves. He filed a collusion grievance against the league accusing them of blackballing him in response to his leading the movement to kneel during the national anthem before games, eventually reaching a settlement with the NFL a year ago.
Since leaving the NFL, Kaepernick has devoted himself to social justice activism.