A statement shared via press release reads, "Amazon Music HD provides customers with the best quality recording available for streaming [CD-quality at 16-bit/44.1kHz], with more than 50 million songs in High Definition, and millions of songs in Ultra HD, the highest quality streaming audio available".
On Tuesday, Amazon announced Amazon Music HD, a new tier added to its existing service that presents songs in what Amazon raves is high-definition.
Amazon is calling its service "HD" because customers are familiar with the term from television, but it will actually use the same file format - FLAC - as its competitors.
Boom said that the High Definition and Ultra HD monikers were chosen to make this new tier more mass-market friendly.
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Amazon isn't always given the same prominence as its rivals in the music streaming game like Spotify and Apple, but the internet retail giant is hoping a new feature it's begun rolling out changes that.
Amazon's HD audio offerings come in two flavors.
Amazon Music HD is available beginning today. For as little as $12.99 per month, you can get access to millions of songs at higher quality than other services, but that won't matter much unless you've got the audio gear to truly enjoy it.
Firth said that Amazon Music has grown its service thanks to a combination of convenience, selection and value.
To compare, Tidal offers the same 44.1kHz rate with its HiFi tier, but it also offers the Masters tier at 96 kHz/24 bit. Third-party devices that support the HD tier include most products from Denon and Marantz with HEOS Built-in, Polk Audio, Definitive Technology, Sonos, McIntosh and Sennheiser. "This will be the biggest thing to happen in music since the introduction of digital audio 40 years ago".