Google confirms its Viagogo advertising ban includes Australia

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Google has suspended Viagogo from taking out paid-for advertising in its search results, claiming the secondary ticketing site has breached its advertising policy.

"This is a great outcome for Australian ticket buyers, performers and producers who have been subjected to Viagogo's misleading and inflated ticket resale practices, which have also been called out by the Australian Competition and Consumer Commission", said LPA Chief Executive, Evelyn Richardson.

In a statement on Wednesday, Google explained, 'When people use our platform for help in purchasing tickets, we want to make sure that they have an experience they can trust.

"This is why we have strict policies and take necessary action when we find an advertiser in breach", a Google spokesperson said in a statement.

The move will likely be a huge blow to Viagogo, whose ads consistently appear at the top of search listings for major concerts.

Previously, Google searches for sporting and musical events would turn up Viagogo as the first result.

Earlier this year, the Federal Court found Viagogo had made misleading representations to customers when it sold entertainment, music, and sport event tickets by suggesting the tickets were more scarce than they were.

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Legal action by the CMA commenced past year, and the body maintains that Viagogo displays misleading information about ticket availability, and insufficient warnings about the knock-on effects of resold tickets.

A Viagogo spokesperson told Yahoo Finance that they were "extremely surprised to learn of Google's concerns".

Google has said that they are "working closely" with the CMA and affirmed their stance on breaching their advertising policies.

Past year it was revealed Viagogo was New Zealand's most complained about retail company, with the Commerce Commission receiving a whopping 400 complaints from consumers between January 2017 and April 2018.

The CMA said its contempt of court action followed several warnings that the company had not done enough to overhaul the way it presents information on its website to comply with the law.

The dressing-down of the ticketing firm by the House of Commons committee came as part of a review into the future of the UK's live music industry, which it said was "facing stark challenges".

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