Why is Apple cutting its iconic iTunes product?

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USA website Bloomberg News reported Apple plans to phase out the media player that has provided music, podcasts, movies and TV series since 2001 due to the popularity of streaming apps like Spotify.

Reports earlier this year suggested that Apple is planning to put videos, podcasts and music in separate apps, rendering the iTunes programme defunct.

However, now a new report from Bloomberg confirms that Apple will officially be retiring or rather killing the iTunes app through a new software update.

Users may no longer need rely on a laptop to manage their Apple gadgets.

As is traditional at WWDC, other Apple software is also expected to be updated. Apple says it's added new features to iOS that block that activity. To download Apple Watch apps previously, users had to download them by going to the watchOS App Store inside Apple Watch companion app.

Dubbed, er, iPadOS, the software equips the iPad with a new homescreen.

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Apple is thought to be winding down its iTunes music programme, as the company looks to rebrand its entertainment services.

Revamped Health app: Hearing health and menstrual cycle tracking are two new focuses for Apple's app, helpful for each individual, especially women. Podcasts, movies and TV shows were later also added.

Apple also introduced a new Apple social login system, which it compared to Google and Facebook's system of login to third-party services. Changes could also affect Maps, Messages, Apple Books, Home and the Mail apps.

If you're using the latest developer preview of iOS, you should be able to see iPadOS if you type on your keyboard on iPad or iPhone.

This comes just as the company is about to kick off its Worldwide Developers Conference 2019, where it's said to announce it's killing the 18-year-old service for good.

For the past nine years, iOS has powered both the iPhone and iPad, but now, while the iPhone will move to iOS 13, the iPad is getting its own OS that brings more desktop-like features to the handheld device.

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