According to the blogpost published on Sunday, Facebook said that, "the goal of News Feed is to show people the posts that are most relevant to them;" therefore, it's hard for users to identify exactly why particular friends' or group's posts are ranked higher than the rest.
When you tap this button, you'll find information like why you're seeing the particular post, what information has the heaviest weight in News Feed ranking, and shortcuts to post controls like See First, Unfollow, and News Feed Preferences.
This new feature is named "Why am I seeing this post?" and it will slowly become available to all users within the next days.
Facebook wants to help you better understand why certain posts show up on your News Feed and why others don't.
Other social giants like Twitter and YouTube have been criticised for recommending content without explaining why they are appearing to users.
After a series of privacy scandals, Facebook needs to regain users' trust as it prepares to roll out a single messaging service combining Facebook messenger, WhatsApp and Instagram that could make it even more central to users' communications.
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It also explains what information generally has the largest influence over the order of posts. This is the first time that we've built information on how ranking works directly into the app.
The company shifted its strategy for its centrepiece news feed in early 2018 when it chose to prioritize posts from family and friends and downgrade non-advertising content from publishers and brands. For example, you might be part of the specific group that posted it, or it might be through a friend you made.
Facebook calls it the News Feed and like any other news format, it prioritizes some posts more than others and includes ads. "So we've made it easy to manage what you see in News Feed right from this feature". How often you like a person's posts and how often you engage with different mediums like video, photo or text are some examples of information that contributes to a post's prominence.
It will now let people know if details on their Facebook profile matched those on an advertiser's database.
"People wanted to be able to take action", she added.
Social media algorithms are notoriously mysterious.