Zuckerberg's vision for Facebook: as privacy-focused as WhatsApp

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This change is because he now believes "the future of communication will increasingly shift to private, encrypted services where people can be confident what they say to each other stays secure". By connecting WhatsApp and Messenger, Facebook will be more efficient.

Zuckerberg said in a post on his Facebook profile that within a few years direct messaging would dwarf discussion on the traditional, open platform of Facebook's news feed, where public posts can go viral across the world.

Moreover, Facebook has a bad reputation for building protective privacy services, which has apologized for multiple time throughout its hearing with the US Congress in the past two years. "But we've repeatedly shown that we can evolve to build the services that people really want, including in private messaging and stories".

On Wednesday, Zuckerberg promised to transform Facebook from a company known for devouring the personal information shared by its users to one that gives people more ways to communicate in truly private fashion, with their intimate thoughts and pictures shielded by encryption in ways that Facebook itself can't read.

Facebook plans to make it possible for users to send messages to their contacts using any of its services and SMS. However, message encryption limits its ability to make money through targeted adverts.

The "simpler" platform Zuckerberg envisions will, like WhatsApp, be end-to-end encrypted to keep messages safe from prying eyes.

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Tech companies are facing increased scrutiny for the work they've been doing with governments that have records of censorship and human rights abuses. The current challenge with Facebook's network of platforms is that people may use Messenger, WhatsApp or even Instagram for messaging. But according to Zuckerberg's blog, this will change. The criticism reached a crescendo previous year, with Zuckerberg and Chief Operating Officer Sheryl Sandberg being called to testify in Congress to answer for lapses like Cambridge Analytica, an outside developer that appeared to easily access data on up to 87 million Facebook users.

Meanwhile, Facebook still has 3 gazillion users who accept compromised privacy as the price of getting the app free (and posting their photos of tropical sunsets and smiling graduates).

This announcement seems like an attempt by Facebook to move past the string of scandals around user privacy such as Cambridge Analytica.

Whether Zuckerberg's hoped and predictions come true remains to be seen, the private messaging industry is still young, but despite Facebook's massive stake in it, they still haven't been able to monetize it effectively. While his peers in Apple have happily handed over the keys to iCloud and Google has working hard, secretly or not so secretly to re-enter China, how will the capital market react to Facebook's public statement that "there's an important difference between providing a service in a country and storing people's data there"? "App developers share data with Facebook through the Facebook Software Development Kit (SDK), a set of software development tools that help developers build apps for a specific operating system", and as per the report, there are 2/3 of the 34 Android apps, PI tested, which also include some of the popular names like Spotify and Kayak and both of the apps have more than 10 million downloads.

The emphasis of the service is not on private messaging.

Zuckerberg uses his F8 conference keynote in September to outline a vision in which data about our lives flows into Facebook, and is stored indefinitely, without our ongoing involvement.

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