AWS announces two new Marketplace features

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AWS' Shaun Ray notes in a blog that those 200,000 customers use more than 650 million hours a month of Amazon EC2 for products in AWS Marketplace, which now offers 35 categories and 4500 software listings from 1400 independent vendors.

"The VMware variant allows you to run VMware Cloud on AWS locally on Outposts to use the same VMware control plane and APIs you use to run your on-premises infrastructure".

Running AWS infrastructure on-premises via AWS Outposts will be a truly consistent hybrid experience for the customers. AWS on its website commented on its managed blockchain service informing on how it will operate.

The new service, called Outposts, lets users choose between on premises servers and storage, which they can order in quarter, half, and full rack units.

The hybrid concept is one that AWS' top rival has already embraced.

AWS Control Tower gives customers an automated "landing zone" that makes it easy to set up their multi-account environment and continuously govern their AWS workloads with rules for security, operations, and compliance.

The new AWS-Optimized TensorFlow offering, now generally available, allows TensorFlow jobs to be automatically scaled and balanced across multiple GPU-powered EC2 nodes.

Pat Gelsinger, chief executive officer, VMware, who joined Jassy on stage at re:Invent said, "VWware Cloud on AWS broke the barriers between the datacentre and the cloud by combining the best of the private cloud and public cloud in the AWS cloud".

"It's no secret that AWS wants to rule the IT world, and this is one more step in that direction", said Lee Doyle, principal analyst at Doyle Research.

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So much so that AWS has also launched a DeepRacer League which will host competitions at key events across the globe, followed by a final to beheld at next year's re:Invent.

Whatever the industry politics implications, Athabasca University CIO Jennifer Schaeffer is just excited to get her hands on Outposts.

"We are a disaster recovery loop for the county of Athabasca as well, so that's a service we provide as a university with our hookups to the SuperNet", she says.

Cloud technologies continue transform information technology (IT) as we know it.

Schaeffer is referring to the network that's operated by Cybera and in-part facilitated by the Alberta SuperNet that provides connection to the Seattle Internet Exchange, and from there direct connections to major technology providers.

Companies will also be able to run other software with native AWS Outposts.

"We're very comfortable running high volume, relatively low-margin businesses", Jassy said.

Jassy didn't actually utter the words "hybrid cloud", but it sure sounds like that's what he's describing.

Drawing on its chip-development group, AWS also said that it has built custom chips for artificial intelligence that will be available from its cloud, following the lead of other internet companies like Google and Alibaba. There's no timeline on its availability.

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