Steph Curry tells Under Armour to market his shoes to girls

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The heartfelt handwritten letter, which has since gone viral, was met with a handwritten response from the Warriors star himself, who claimed the lack of women's sizes was due to a mis-labeling in the official Under Armour website, where she originally meant to purchase it from.

National Basketball Association star Steph Curry is promising to make things right for a young girl who wrote a letter to the hoopster when she couldn't find Curry's latest shoes from Under Armour in sizes for girls.

Curry got off to a blazing start this season, helping the Warriors win 10 of their first 11 games with averages of 29.5 points, 6.1 assists and 5.0 rebounds per contest.

The youngster's letter didn't fall on deaf ears, thankfully, and it probably helps she shares a name with one of Curry's daughters whose nearly as big a phenom as Curry himself.

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A young basketball player just called out NBA player Stephen Curry in a big way ― and Curry's response did not disappoint. The two-time MVP explained that smaller sizes were labeled as "boys" on Under Armour's website.

"I hope you can work with Under Armour to change this because girls want to rock the Curry 5's too", she said.

The shoes have since been rebranded in the girls section of UA's site as "Grade School UA Curry 5".

Curry's response was warmly welcomed online but his touching gesture doesn't mask a growing issue for sporting organisations and the makers of sports apparel. Curry also invited his young fan to join him at a special event planned March 8 for International Women's Day. "But plan to be in Oakland that night!"

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